top of page

About Us

Hong Kong's leading vending machine company, offering all-round smart retail solutions.

FreshUp 自動售賣機IMG_1908.JPG

Our Vision

FreshUp envisions revolutionizing smart retail for enterprise clients in every industry. We aim to achieve this by continuously innovating, integrating cutting-edge technology, and delivering exceptional operational service, creating experiences that are efficient, convenient, and truly forward-thinking. 

  • Instagram
  • Facebook
  • Linkedin
  • Youtube

Our Starting Point

FreshUp's journey began in 2013, stemming from founder David Lam's profound insight into the limitations of traditional vending machines. He firmly believed that the industry was moving towards a smart transformation, where innovative technology would bring customers a more convenient and higher-quality retail experience.

FreshUp goes beyond smart vending machine supply, providing trustworthy, customized smart retail solutions. Leveraging a decade of experience and deep insight into Hong Kong's unique market, we invest heavily in R&D, integrating global-sourced machines with tailored software for stable, efficient, and strategically supportive operations for diverse client needs.

FreshUp自動售賣機 1
Screenshot 2025-06-03 at 4.43_edited.jpg

Our Mission & Commitment

At the same time, we firmly believe that technological advancements should benefit every citizen of Hong Kong. FreshUp's smart vending machines are dedicated to bringing unprecedented convenience and retail experiences to a wide range of customers. From diverse payment options to AI visual recognition technology, every purchase becomes effortless and worry-free, perfectly suiting the fast-paced daily lives of Hong Kong citizens.​

Having deployed nearly 4,000 machines across strategic locations, we boost consumer satisfaction via optimized management, reliable supply, and integrated smart technology. R&D remains our constant driving force, exploring smart retail's boundless potential.

bottom of page